Post from Transformation Tom- Reiterate and Reinforce Your Messages— Chapter “From Fear to Success: A Practical Public-speaking Guide” from the section “Make Your Message Count”

Posted by tomdowd - January 27, 2020 - News - No Comments

My speech about the dog stuck with more people after the message was reinforced repeatedly. Audiences often need cadence and repeated information for a message to sink in. Whether a speaker uses pithy acronyms to make a message memorable, alliteration (e.g., “raced home, ripped open the bag, and realized…”), or requests soliciting responses, such as, “Repeat after me…,” he or she needs to carry the intended message throughout the presentation. Retention of the information goes up considerably when the points are reiterated and reinforced. The stories used to support the message obviously can—and should—be different, but the message should continue to be crystal clear. The stories should take the audience on a clear, carefully linked path that leads them to the end. The message should be addressed in the opening, the body (several times), and the conclusion, to ensure that it carries the appropriate weight. As the back of your shampoo bottle says, “Rinse and repeat.”

Thomas B. Dowd III’s books available in softcover, eBook, and audiobook (From Fear to Success only):

  • Now What? The Ultimate Graduation Gift for Professional Success
  • Time Management Manifesto: Expert Strategies to Create an Effective Work/Life Balance
  • Displacement Day: When My Job was Looking for a Job…A Reference Guide to Finding Work
  • The Transformation of a Doubting Thomas: Growing from a Cynic to a Professional in the Corporate World
  • From Fear to Success: A Practical Public-speaking Guide received the Gold Medal at the 2013 Axiom Business Book Awards in Business Reference
  • The Unofficial Guide to Fatherhood

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