Post from Transformation Tom- Reinforce Three Times, Three Times, Three Times— Chapter “From Fear to Success: A Practical Public-speaking Guide” from the section “Make Your Message Count”

Posted by tomdowd - March 2, 2020 - News - No Comments

Whether it was from reading about public speaking, public-speaking training, or through points emphasized by professional speakers everywhere, the often cited “Rule of Three” in speaking is a tool that can be used often and effectively. This rule is important to the rhythm of the message, the sentence structure, and the cadence. The natural flow of using three examples to emphasize your points, such as “He was thirsty, hungry, and tired,” allows you to begin to paint the picture clearly and concisely. Not every sentence in your speech or presentation needs three examples, but periodically embedding threes into the message gives it a splash of continuity.

Rule of Three

Additionally, the power of three comes into play when making supported points throughout the body of the speech. The audience can’t remember all of the critical details. Even in short speeches, if they are given a plethora of messages to remember, the human mind can only retain so much information. A useful speech technique is to frame a strong opening followed by three points you want to make, each supported with a story or example, followed by a solid summary. The use of three examples is a tested tool that consistently takes hold with all audiences.

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  • From Fear to Success: A Practical Public-speaking Guide received the Gold Medal at the 2013 Axiom Business Book Awards in Business Reference
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